"Why Don't You Love Me" - Beyoncé from Beyoncé on Vimeo.
Our favourite B has a new video out and I think she may have taken some inspiration from a certain decade.
Yes Beyonce, or B.B Homemaker as she is now known, plays the unloved 50s housewife, lost in a bottle of gin and cursing her husband for mistreating her.
There is an interesting analysis of the video on Feministing that puts across the theory that by playing a role that is usually filled by middle class white woman Beyonce is twisting that stereotype. They explain it much better than I ever could.
The thing I love most about the video is the how made up she is. At times it looks almost drag queenish. She goes from beautiful to ugly in the blink of an eye. It reminds of PJ Harvey during the To Bring You My Love era where she took pride in showcasing the unseen parts of female sexuality and beauty.
By focusing on the extreme, the beautiful and also the grotesque an artist can subvert the whole concept of beauty and what it means.